SolarDaddy

Solar Daddy is a UK-based company that provides solar installation and maintenance services to domestic and commercial customers.
Solar Daddy offers a wide range of services, such as solar PV system installation, solar thermal system installation, air source heat pump installation, solar PV health check, etc.
Despite being in the business for so long, online visibility was not up to their expectations.

Services

PPC

SEO

Social Media Marketing

The Challenges

They wish to conquer the untouched market in the renewable energy sector i.e. customers, through organic search on the internet. They have hired us especially to boost their installation and maintenance services.

Gap

Despite being in the business for long, online visibility was a disappointment
Brand enhancement through a driven marketing strategy
Targeting a niche market with a handful of keywords and ad strategy

Scope

Strong media presence with creative and engaging content
Boost conversion via strategic and paid media campaigns
Increase organic website traffic with SEO
Boosting queries through website

The solution

Well, to get fruitful and organic results, we have divided the entire digital media campaign into two parts: pre-launch and launch. We at Pixenite created a tailored digital strategy to boost its brand visibility.

Pre-launch Campaign: The aim of the pre-launch campaign was to create buzz about the company in the market about installation and maintenance services, and to achieve that we have created video ads, email marketing, google ads, and social media ads.

Launch Campaign: Once after successfully done with the pre-launch, our aim was to increase online visibility and boost revenue. We focus on best SEO practices by including on-page and off-page SEO. This helps to create awareness about its installation and maintenance services.