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Brand awarenes is the foundation of all marketing efforts, and to do that, the company spends millions to embed its image in customers' minds. Brand awareness is a continuous process that helps to attract new customers and, at the same time, retain the old ones. Many studies have proven that customers are likely to go with a known brand instead of a totally strange or unknown one. You can take help from experienced and reliable Ahmedabad’s branding agency to understand more about it.
Continuous work towards the awareness direction helps to create a positive perception about the brand, plus it helps to foster trust. To understand it better, let’s take an example, you visit a foreign place for the first time, and you come up with four restaurants: three being local and fourth being McDonald's. Here you are not in the mood to experiment, plus you are starving. There are high chances that you end up in McDonald's. Even if you haven't eaten in the city, you still trust McDonald's as a brand and its hygiene practices; this is the power of brand awareness.
Whether you are in an eCommerce business, manufacturing, production, or any other business, branding is essential. Well, today, we will talk about brand awareness strategies and how to measure brand awareness.
Customer attention is very-very short; with so much happening in the advertising world, it is only possible for customers to remember a brand if they are consistent. One viral impression does not last for long. The best way to create a safe space in the customers' minds is to create a clear and recognizable brand identity. It helps target audiences understand the brand's ethos and how different they are from the rest of the crowd.
The brand must have strong visuals across all channels, meaning the same colors, fonts, and logos on everything from the website to the business card to all marketing materials. Understand more about brand identity in our detailed blog here.
The good news is that understanding your targeted audience is easier than solving the haze maze puzzle. Understanding the audience's needs and their preferences helps to achieve results fast. Without actually doing the homework, it is equivalent to a shot in the dark. There are plenty of analytical tools that make work easy for you. The best ways to understand your audience include the following:
Brand tone means it is the style of tone they use in the conversation with the customers. There are various tones that you can pick for your brands. But here, the million-dollar question is how to decide the right tone. Well, the answer lies in your brand's personality, the kind of voice they want to set, etc. Every brand has a personality that is linked to a certain segment of the market. Do you ever wonder why some brands' tones stand out? Well, because they have implemented well-thoughted marketing strategies. Let's have a look at certain top brands and their tone of voice.
Dove- stands for empowering and uplifting The tone of Dove is very supportive. The self-care and beauty product raises awareness about the importance of body positivity.
Netflix- Friendly and Fun The brand is the best when it comes to remaining very close to its audience by using memes, GIFs, and images.
The brand value defines what or who you are as a brand. Having a defined set of values makes it easy to connect with brands. Brand value is more than doing charity work or making corporate donations. There are more significant benefits of brand values: it helps to attract new customers, build brand loyalty, boost brand experiences, boost operational efficiencies, retain top talent, competitive advantages, and much more. For example, Apple has a reputation as a forward-thinking and innovative brand.
The Nike brand reminds everyone that they can achieve their goals. Take help from an advertising agency in Ahmedabad for valuable output.
Today, everything is about shareable content. Brands should focus more specifically on creating content that's easy to share. One of the best ways to get people to talk about your brand is by creating exciting and informative social media posts and articles. When you provide information that means something to people, then they will definitely like it and share it with others happily.
Ensure to include a social sharing button on your blog page. One such example is Hubspot blogs.
A strong presence on social media can boost your business to the next level. After the pandemic, there has been a sudden rise in social media commerce. Now people love to check about brands and their activities on different social media channels. A strong, consistent, and creative presence helps to gain more social media followers and more conversions, of course. You can follow the example of Nike and Taco.
Not all branding happens online. One of the best ways to establish brand awareness by contributing to your community in concrete ways. This can be as big as sponsoring events or as small as contributing a small amount of profit towards youth upliftment. There are plenty of ways to contribute to the community; one such good example is Mahindra.
Measurement of brand awareness can be done in two ways: qualitative and quantitative measures.
In the social listening method, you monitor different social media platforms' analytics. In this method, different tools are used to keep a watch on social media channels for mentions of your brands, competitors, or keywords related to your brand. This gives you insight into how customers are feeling about your products/services, what changes the products/services require, and many other profound insights. One can use the collected information to make vital changes or make decisions
It helps to understand or learn about how or what people are talking about. Here you get an alert every time a news outlet or third party mentions you. This helps to understand what features are liked by people and where is the scope of improvement.
In the social listening method, you monitor different social media platforms' analytics. In this method, different tools are used to keep a watch on social media channels for mentions of your brands, competitors, or keywords related to your brand. This gives you insight into how customers are feeling about your products/services, what changes the products/services require, and many other profound insights. One can use the collected information to make vital changes or make decisions
One of the easy ways to count awareness is through website traffic. It tells how many people have visited the site, the type of traffic, what they have looked for, and many other things about the website. The complete analysis of Google analytics helps to discover a lot more about the website, which otherwise won't be possible even to notice.
You can track your social engagement on different channels. Keep a check on all tags, comments, and what are users' views about your products/services. The close study above collected data can provide effective indicators of brand awareness.
Brand awareness lays a strong foundation for preparing a solid marketing strategy. Brand awareness is of the utmost importance whether you are a small or giant company. Let us do the task if you still need help with how to do it. We are a bunch of people who love to do branding tasks for you. Our client's trust makes us a reliable branding agency in Ahmedabad .
