Unibos wanted to improve their performance on Google ads. Following are some gaps and objectives in achieving the desired results.
Scope
Increase sales and revenue
Reduce advertising cost of sales (ACOS)
Increase return on ad spend (ROAS)
Increase traffic and conversions
Enhance brand awareness and reach
Gap/challenges
Lack of keyword research and analysis that could help them target the right customers and optimize their bids
Poorly written ad copy and headlines that did not include relevant keywords and did not highlight the unique selling points (USPs) of the products
Lack of landing page optimization that could provide a seamless user experience and increase conversion rates
Inefficient campaign structure and management that had high ACOS and low ROAS
Lack of performance tracking and analysis that could help them measure the results and optimize the campaigns
The solution
The solution
We conducted a thorough keyword research and analysis for Unibos and identified the most profitable and relevant keywords for their products. We then implemented a comprehensive strategy that included the following services:
Ad Copy and Headlines: We wrote compelling ad copy and headlines that included relevant keywords and highlighted the USPs of the products. We also used ad extensions to provide more information and value to the customers.
Landing Page Optimization: We optimized the landing pages for Unibos’s products using design, content, and conversion best practices. We ensured that the landing pages matched the ad copy and headlines, provided clear and concise information about the products, displayed customer reviews and testimonials, and had strong call-to-action (CTA) buttons.
Campaign Structure and Management: We created and managed Google ads campaigns for Unibos’s products using keyword research, bid optimization, campaign structure optimization, negative keyword management, and performance analysis. We also used remarketing to target customers who had visited Unibos’s website but had not made a purchase. Here we have run Multiple Ads i.e. Carousel Ads, Video Ads, and Image Ads.
Performance Tracking and Analysis: We tracked and analyzed the performance of Unibos’s Google ads campaigns using Google Analytics, Google Ads Dashboard, and other tools. We measured the key metrics such as ACOS, ROAS, clicks, impressions, conversions, cost per conversion, conversion rate, etc. We also provided regular reports and recommendations to Unibos on how to improve their results.
