The insurance industry is highly competitive, with numerous established players vying for online visibility. Pixenite needed to develop strategies that would differentiate Armourr Insurance from its competitors and help it stand out in search engine results.
Armourr Insurance's website had low organic visibility, resulting in minimal traffic from search engines. This posed a challenge in attracting targeted organic traffic and generating qualified leads.
Identifying relevant keywords with significant search volume while considering the high competition and difficulty level in the insurance industry was a challenge. Pixenite needed to conduct thorough keyword research to uncover untapped opportunities for Armourr Insurance.
Armourr Insurance primarily targeted customers within specific geographical areas. Optimizing the website for local search queries, managing local business listings, and encouraging positive reviews posed challenges in establishing a strong local online presence.
The solution
The solution
We devised a comprehensive SEO strategy tailored to Armourr Insurance's specific goals and target audience.
We planned a customized SEO strategy for Armourr Insurance, considering its specific goals, target audience, and competitive landscape. The strategy encompassed on-page optimization, content creation, link building, and local SEO techniques.
We conducted extensive keyword research to identify high-potential keywords relevant to Armourr Insurance's offerings. The focus was on selecting keywords with strong search intent, reasonable competition levels, and the potential to drive targeted organic traffic.
We audited Armourr Insurance's website, addressing technical issues, improving on-page optimization, and enhancing the user experience. This involved optimizing meta tags, headings, improving website speed, and implementing proper site structure.
We developed an engaging content strategy, creating informative blog posts and articles targeting relevant insurance topics. The content aimed to educate the audience, establish Armourr Insurance as an authority, and attract organic traffic.
We optimized Armourr Insurance's online presence for local search queries. This involved claiming and optimizing their Google My Business profile, managing local directory listings, and ensuring consistent NAP (name, address, phone number) across all platforms.
We closely monitored the SEO campaign's progress, tracking key performance indicators such as organic traffic, keyword rankings, and conversion rates. Detailed reports were provided to Armourr Insurance on a regular basis, showcasing the impact of the implemented strategies.
