One of the major challenges was that despite being the old player in the market listing was not optimized with the right keywords and visibility on the platform was also weak.
Lack of quality images of products was another challenge as images were not able to narrate the story of the brand in the right way.
Poor selection of keywords was another weakness of the brand which affects their ranking on the platform.
The lack of proper bidding strategies ultimately cost them high CPC and ad spend which further ads liabilities on the company.
Unable to grow the brand after a certain level.
The solution
The solution
To overcome the challenges and provide effective solutions, Pixenite implemented the following strategies:
First of all, we restructure all the campaigns with the user persona and restructuring allows us to target the right audience on the platform.
By adopting PPC strategy, we boost the brand visibility on the platform and are able to reach a large segment of the audience.
We thoroughly analyze the competition and check what are their premium keywords, campaign, to avoid all mistakes they are making.
We created a store to create a customized, brand-centric shopping experience for the ultimate buyers which helps to enhance their shopping experience.
By doing listing creation and optimization, we were able to build trust factor and reliability about the brand on the platform.
