Spicom is a UK-based online store that sells a variety of products, including kitchenware, household items, sports equipment, toys, and fitness products. Spicom was founded in 2018 to offer high-quality products without compromising on customer service.
Spicom sells its products on its own website as well as on Amazon UK. However, Spicom faced some challenges in optimizing its Amazon listings and increasing its sales and profitability.
Developing strategic campaigns tailored to specific products to maximize their effectiveness.
Achieving significant sales results through paid advertising in highly competitive markets.
Crafting compelling and visually appealing designs to attract and engage potential buyers.
Implementing optimized listings with accurate keywords to improve visibility and search rankings.
Enhance brand image and differentiation.
Gap
Low-quality product images that did not showcase the features and benefits of the products.
Poorly written product titles, bullet points, and descriptions that did not include relevant keywords and did not highlight the unique selling points (USPs) of the products.
Lack of EBC content that could provide more information and value to the customers and increase conversion rates.
Inefficient PPC campaigns that had high ACOS and low return on ad spend (ROAS).
Lack of vouchers that could incentivize customers to buy more products and increase average order value (AOV).
Lack of a branded store that could showcase Spicom’s product range and brand story.
The solution
The solution
We conducted a thorough account analysis for Spicom and identified the areas of improvement and opportunities for growth. After that we implemented a comprehensive strategy that included the following services:
Listing Optimization: We rewrote the product titles, bullet points, and descriptions using keyword research and copywriting best practices. Pixenite also added backend search terms to improve the ranking and relevance of the products.
Listing Creation: Created new listings for Spicom’s products that were not yet listed on Amazon. Our team ensured that the listings followed Amazon’s guidelines and standards.
Product Images: Our graphics team created high-quality product images that showcased the products from different angles and perspectives. Plus also added infographics and lifestyle images that highlighted the features, benefits, and USPs of the products.
EBC Content: For Spicom we created engaging and informative EBC content for its products using images, text, and HTML. We used EBC to tell the brand story, provide more details about the products, answer frequently asked questions (FAQs), and display customer reviews and testimonials.
PPC: Further we created and managed PPC campaigns for client’s products using keyword research, bid optimization, campaign structure optimization, negative keyword management, and performance analysis.
Vouchers: We created vouchers for Spicom’s products that offered discounts or free shipping to customers who bought multiple products or spent a certain amount. Vouchers are used to increase AOV, customer loyalty, and repeat purchases.
Store Design: Using Amazon’s store builder tool, we designed a branded store. The store showcases Spicom’s product range, brand identity, value proposition, and customer feedback.
