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March 8, 2022
To begin, consider the fact that a video on a landing page can increase conversion by as much as 80%. In addition, four out of five viewers find videos useful for self-interaction. Finally, every day, more than 500 million hours of video are viewed on YouTube. As a result, a startup company can invest a minimal sum in product motion graphics in order to get the benefits of videos.
You may inform your audience (possible customers, influencers, media, investors, or anyone else you’ve evaluated and chosen) who you are, what you do, and why you’re the greatest choice within your area in only around 90 seconds by employing a marketing video. You can also steer your audience in the direction you desire by encouraging them to take the next step in your conversion funnel by including a compelling call to action at the end of the video.
Because product motion graphic explainer films engage both the visual and auditory senses, they are far more engaging than any other form of communication and have a greater impact on the human brain (in general, people tend to feel more attracted to motion visuals than to plain text). In reality, there are numerous neuroscience themes that can be used in video marketing.
For additional information, read this article. Product motion graphic videos are also a terrific teaching tool, in addition to being informational. Whiteboard videos, in particular, make the most of video content by communicating a clear message (they are perfect to turn complex concepts into simple ideas).
Brand awareness and trust can both be increased by using animated marketing videos. First and foremost, you should always strive for a high-quality film – after all, the first impression is the last impression, as they say. Furthermore, high-quality films should always be consistent with your company’s visual aesthetics, personality, and cultural guidelines, resulting in increased brand awareness and a stronger link between your brand and
high-quality content.
Moreover, You can also strengthen your connection with potential clients by creating characters with your target audience in mind. They will be more inclined to believe you and have a real interest in what you’re saying if they empathize with the story and characters you’re presenting.
Consider creating an animated marketing film for your startup if you want to obtain more visibility. For example, by putting it on your website, you can minimize your bounce rate and increase your time on page, both of which can help you enhance your Google ranking. But there’s more: video content allows you to be seen on YouTube, the world’s second-largest search engine and third-largest social network.
Furthermore, product films and testimonial videos, particularly for start-ups, can be quite effective:
Product videos: You have the advantage of presenting your brand, products, and services to a larger audience with the help of creative videos. Explainer animated videos can be used to capture the attention of a large number of people at once.
Testimonial videos: Testimonial videos can help you gain the trust of your customers online. You can obtain testimonials from real customers who will describe the advantages of your services, as word of mouth is extremely important in gaining trust.
Apart from that, Product motion graphics can be utilized to achieve a variety of objectives for your company. It can be used as a :
● Sales Pitch – Your sales staff can utilize these movies to illustrate your company’s solution.
● Website Landing Page video – Using videos on your website landing page can boost your conversion rate by 86%.
● Ease of Explanation – If you have a complicated product or service and need to explain your solution and its benefits quickly, animation or explainer videos are your best bet.
To conclude, the primary aim for any start-up is to attract the attention of as many people as possible to their firm. Also, product motion graphics is the most cost-effective option for getting the job done. At last, We hope you found some useful information. If you have particular questions about your startup, please contact pixenite, we will be pleased to assist you
