How Geotargeting Boosts Your Ads?

With the boost of entrepreneurship across the world, the main aim for entrepreneurs is to survive and thrive in the cut-throat competitive world. Here, advertisements can make a human difference. We all are aware of the basic advertisement but let us also remind you that not targeting your target audience is equivalent to burning money and efforts and then blaming competition. 

One of the most efficient tools to market your business is by using geotargeting. Yes, it literally means by its name. The intent of geotargeting is to target people where they are more likely to convert on offer. It can be used in all major platforms including Meta, Linkedin Ads, Instagram Ads, Google Ads, etc.  

Define Geotargeting

Geotargeting allows you to tailor your ads to specific locations. This can be based on a variety of factors, including:

But having said that, do not get confused between geo targeting and geofencing. 

Geotargeting is a kind of advertising where you are targeting an audience based on their location, behavior, interests, and demography while in geofencing you are targeting a larger audience around a particular location. 

Here the only information you control is users’ location. Checkout the difference in tabular form:

Benefits of geotargeting in ads

Let’s delve more together to understand what are benefits of geotargeting in modern advertising

In the era of countless advertising, personalized ad experience stands out amongst the target audience. By taking into account their emotion, wants and storytelling, it becomes easy to target the audience instead of just showcasing generic ads which may or may be effective in their case. 

Another hidden benefit of geotargeting ads is it helps to establish identity where you can let your customers know that you are legit in a particular area. Even if you are not locally based, then you can collaborate with local businesses. Always remember that if people know you then they can trust and give business to you. 

Reaching more customers can be another benefit of geotargeting ads is that as a business person you are always trying to reach more audience and geo targeting can help in that. You can offer a more personalized and better experience to your target audience which helps to convert compared to generic ads. 

 Since the targeting is very specific and allows it to cater to an audience with certain interests, habits and behavior, it showcases ads to people who are more likely to convert or showcase interest to your products or services. It is one of the best ways to get better ROI against limited marketing budgets. 

Once you run an ad for your primary audience and after studying their data you can easily check response to the ad which further helps to study the target audience. Based on given data you can correct or retarget the audience in a better way, which is likely to increase the chances to buy your products or services.

How to Use Geotargeting in Your Ads

After reading about geotargeting you might be wondering how it actually works. Following are few steps to get started with:-

Ofcourse geotargeting is all about targeting specific locations but in order to do it, you have to understand where exactly you wish to target. For example if you are a business with multiple locations then you need to target each area with separate ads. Based on the target audience and create relevant ads to send the right message to the right target audience at the right time.  

Fortunately there are plenty of social media platforms that already have built in geotargeting tools that you can use to leverage the ad. Social media platforms like Meta, Instagram, Twitter, Linkedin have existing geotargeting features.         

Once you have finalized the location and tool, the next thing is to create ads and please remember to make ads based on location and local trend to offer more personalized experience and more conversion. Here we suggest you go for A/B testing and check what your target audience actually likes.

Leverage our expertise 

If you are interested but do not have time and resources to do geotarget ads for you, then why don’t you hire a PPC ad specialist company like ours. We have adequate years of experience in the field and our expert team ensures to give better RoI. You can contact us today to understand more about it.